For students who will be missing out on the dorm experience this fall, Bed Bath & Beyond has a solution.
Today, the retailer launched College From Home, a new service to help the many students who will be studying online this fall redesign their bedrooms to capture as much of the university experience as possible.
“One of the things we were hearing quite a bit, in particular from parents, is that they really didn’t want their daughter or son to miss out on having the college shopping experience,” said Cindy Davis, the home goods retailer’s CMO. Parents especially felt that way given that their children missed so much of their senior year in high school, she added.
The College From Home service provides design ideas and tips, as well as curated products tied to virtual learning. (The items are, of course, not only intended for distance learners but also students