Consumers are tackling home improvement projects, but pros are hurting

michael jhon

  • The coronavirus pandemic has affected Lowe’s’ do-it-yourself and pro consumer bases quite differently, CEO Marvin Ellison said Wednesday.
  • Ellison spoke with National Retail Federation CEO Matthew Shay about Lowe’s’ consumer base.
  • Stuck-at-home DIY shoppers have been spending on home improvement projects, but the company’s significant pro customer base has struggled during the pandemic. 
  • “Customers were a little uncomfortable inviting someone in their home due to the concerns around COVID-19,” Ellison said.
  • But the CEO said that pro and do-it-for-me sales are “starting to rebound” a few months into the pandemic.
  • Visit Business Insider’s homepage for more stories.

The coronavirus pandemic has resulted in a major boom in home improvement spending, Lowe’s CEO Marvin Ellison said Wednesday.

But that boost in sales largely came from the do-it-yourself crowd, as shoppers felt reluctant to risk allowing professional contractors into their homes over contagion fears. 

The home improvement CEO spoke with National Retail

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Consumers Turn to Digital for Home Improvement Inspiration and Research

michael jhon

Social, mobile key digital channels for home improvement advice

January 21, 2014

For brands and retailers in the home improvement sector, ecommerce was not an option in the initial phase of digital commerce, but improving technology and shifting consumer behaviors are changing that, according to a new eMarketer report, “Home Improvement: The Digital Tool Kit Inspires Do-It-Yourselfers.”

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly. But digital channels play an important role in the research, planning and shopping phases of home improvement—wherever and however a final sale occurs. As in almost every vertical, the path to purchase is increasingly an amalgam of digital and real-world experiences.

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Over one-third of homeowners start their home improvement projects online, according to Zillow, a real estate website. In its winter 2013 survey

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Home Improvement for Consumers

michael jhon

Home Improvement for Consumers

Getting any work done on your home requires hiring the right person to do the job. When considering a home improvement job, consumers should be prepared to talk with multiple contractors, ask for references, and ask about their experience completing the type of work you need done in your home. Find more information here about what to look for in a Home Improvement Contractor.

 

 

All Home Improvement Contractors, New Home Construction Contractors, and Home Improvement Salespeople must be registered with the Department of Consumer Protection (DCP).

 

 

DCP enforces Connecticut’s Home Improvement Act, and administers the Home Improvement Guaranty Fund, which may provide assistance to homeowners who have a court judgement against a contractor who cannot pay them back for poor work. View the fact sheet and application to the Home Improvement Guaranty Fund.  

 

If consumers have complaints regarding a Home Improvement Contractor, the best way to
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