Consumers Turn to Digital for Home Improvement Inspiration and Research

michael jhon

Social, mobile key digital channels for home improvement advice

January 21, 2014

For brands and retailers in the home improvement sector, ecommerce was not an option in the initial phase of digital commerce, but improving technology and shifting consumer behaviors are changing that, according to a new eMarketer report, “Home Improvement: The Digital Tool Kit Inspires Do-It-Yourselfers.”

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly. But digital channels play an important role in the research, planning and shopping phases of home improvement—wherever and however a final sale occurs. As in almost every vertical, the path to purchase is increasingly an amalgam of digital and real-world experiences.

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Over one-third of homeowners start their home improvement projects online, according to Zillow, a real estate website. In its winter 2013 survey

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16 Best Garden Ideas for Inspiration

michael jhon

Elaborate, practical and simple garden ideas are in no short supply thanks to an increasing number of green thumb gardeners seeking tips and advice to perfect their outdoor space. 

While we love having access to all the epic landscaping ideas and garden design pictures out there, we know how overwhelming it can be.

Manicured hedge maze in garden design

Want a wow-factor garden idea? Try a hedge hedge maze like this one. Picture: realestate.com.au/buy

We spoke to four experts of beautiful home garden design in the hope to reign it in and share some of the tips, tricks and best-ever garden ideas they recommend. 

Discover garden design ideas with pebbles and pavers for your hard landscaping.

1. Vertical gardens

“If your garden is tight on space, a vertical garden is a great way to transform a dull wall into a bright growing space that brings colour and life into your small garden,” says Bunnings’ garden decor

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Kitchen ideas, designs, trends, pictures and inspiration for 2019

michael jhon

Kitchens are the most hard-working room in the home. In many modern households they are so much more than a place to cook and clean. They’re the hub of the house, where people come together to eat, relax and socialise.

With all these different jobs to perform, getting the right kitchen design is essential. Kitchens must, of course, be practical, but with an ever-increasing range of kitchen cabinets, kitchen appliances, kitchen worktops and kitchen accessories to choose from, they can also be a stylish space that reflects your personality.

How to design your dream kitchen

People use their kitchen in different ways depending on the amount of space they have to play with and their individual lifestyle. However, there are a few basic guidelines that apply to any kitchen design and will provide the groundwork for designing the perfect kitchen.

Begin by separating your kitchen into different zones for cooking

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Garden ideas, designs and inspiration

michael jhon

A garden, terrace, balcony or any outdoor space is somewhere to be treasured. It’s wonderful to be able to wander directly outside from your home, without the need to be suitably dressed for the real world, cup of coffee in hand. A garden lets you spend time outside in your very own sanctuary that you and other members of your household can enjoy exactly as you want to.

Whether you want to relax on your own first thing in the morning at breakfast, have somewhere for your children to play and run around, or host large-scale al-fresco dinner parties , a garden is a special place. The green fingered among you may also want to express your inner Alan Titchmarsh with beautiful arrangements of flowers, or even aspire to self-suffiency by growing your own vegetables.

Turn your garden into extra living space Gardens are often neglected spaces because many people

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